Samantha Horowitz

Samantha is the Chief Executive Officer at our company, New Dawn Agency Ltd. She has two Masters degrees focused on education and criminology. With her specialized knowledge, she possesses unique insights into creating impactful learning experiences.

Her previous work taught her the importance of engaging students through innovative teaching methods tailored to different needs. At New Dawn, she leverages these skills to develop cutting-edge educational solutions that prepare individuals for new opportunities.

Combining expertise in curriculum design with proficiency in modern technology tools, Samantha crafts immersive, accessible training programs. She has a talent for integrating emerging technologies in intuitive ways that enhance the learning process.

Driven by creative problem-solving abilities and a commitment to continuous improvement, she is a valuable asset to the New Dawn team. She is passionate about empowering individuals by delivering transformative educational content and technology through New Dawn's pioneering platforms.

Eunbi Lee

Eunbi Lee is the Chief Financial Officer at our company, New Dawn Agency Ltd. She holds a Bachelor's degree in Psychology and Public Policy from Chung-Ang University in South Korea and a Master of Philosophy in Criminology at the University of Cambridge, with a focus on innovative approaches to criminal justice reform.

She brings a diverse background in research related to criminal rehabilitation and victim support. Prior to joining our team, Ms. Lee worked as a legal protection commissioner of college student admission at the Korean Rehabilitation Agency, where she gained expertise in intervention programs aimed at reducing recidivism rates.

During her time at the university, she served as a leader on the planning team for the Student Association of Criminal Psychology. In this role, she honed her project management and event organization skills by planning several events including crime scene investigation.

With strong technical abilities, she is taking part in the development of 'TradesConnects,' a proprietary application for New Dawn Agency.

Tiko Mushkudiani

Tiko Mushkudiani is the Chief Creative Officer at our company, New Dawn Agency Ltd. She holds a Bachelor's degree in Criminal Justice from John Jay College and a Master's degree in Criminology from the University of Cambridge, with a focus on empowering individuals impacted by the justice system.

She brings firsthand experience overcoming adversity and a passion for creating opportunities through education and technology. Prior to joining our team, she advocated for exoneree rights and worked closely with reentry organizations providing career development services.
During her academic career, she honed her program development and facilitation skills through pioneering initiatives like immersive learning simulations.

With strong creative abilities, she is spearheading the development of tailored curricula and implementation of cutting-edge technologies like virtual reality at New Dawn Agency to uplift exonerees on their journeys toward fulfilling careers.

Our Mentors and Advisors